Five Ads That Died For Their Sins
We look at five ads that had to be yanked recently, where they went wrong, and who came out ahead. Read and learn:
First up: What happened: Nike’s ad depicting a b-ball player getting posterized sports an unfortunate tagline to go with the unfortunate image, and plays on a baseline of macho homophobia. The ad is pulled just days after the company feels the awesome power of mildly piqued blog readers.
The lesson: Sports must be slightly more gay-conscious.
Winners: Gays, basketball fans (in the long run), Adidas, which makes cooler shoes.
Losers: Nikes, macho guys, those who will be deprived of this perspective on Hyperdunk technology.
See ad here.
See the rest at Gawker.
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