Pepsi-Cola & Coca-Cola have been going at it for over 100 years. In that time, Pepsi has, um, embraced change, a lot of change. Coca-Cola? Not so much. There’s an important marketing lesson in here. And also a pretty chart.

The Pepsi & Coke Logos over the past 100 years

The Pepsi & Coke Logos over the past 100 years


And that last logo, which clearly is a rip off of the Obama campaign logo…they paid some firm a couple hundred million dollars to pull out the tracing paper.

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This entry was posted on Wednesday, July 29th, 2009 at 5:20 pm and is filed under Commercials, Illustration, Images. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.